They're a major success story. But what you might not know about OddBalls is that they are based here right in the north-east and are the perfect fit for our store.
Most of us wear underwear and we are all of different shapes and sizes. So why should cool and funky boxers always be reserved and shown off by people with the 'Love Island' body?
OddBalls shares our own vision - fashion is for everyone no matter what your body type. And what we LOVE about OddBalls' marketing style is that they are not afraid to show this off - look at the image in yellow: 4 beautiful people. We're looking at what they are wearing and not what their body looks like. They are real people, not professional models (although they should be!), and they look fantastic. THIS is what fashion photography should be about.
We are super proud to be an official supplier of this iconic local brand. While we only supply menswear at the moment with a small collection of boxers and briefs, we are hoping to expand this over the summer. Ladies - do you want to join in the fun too? If we get enough interest we will seriously consider ladieswear too.
Body positivity and inclusion is so important. Did you also know that we only use 'real' local guys for our own photo shoots too? If you'd like to get involved please have a look over at our Models page and complete the application form.
And if you'd like to check out our OddBalls range just click here!
Finally, don't be afraid to wear what you like. Life's too short to worry about what other people think.
